O Dia do Cliente é uma importante data para empreendedores alavancarem suas vendas e conquistarem novos potenciais clientes. Algumas ações fazem com que os clientes percebam o valor da marca e dos produtos, e comecem a criar um desejo pelo que é oferecido.
The brand is the DNA of a company, so it must represent the values and identity of your business. In this way, we prepared content about the importance of building the brand.
Are you looking to improve your sales performance or even want to start your career as a salesperson? If that's your profile, we've prepared some movie suggestions for you to improve your sales process.
It is impossible for a company to sell to everyone, any business, even if it is the least segmented possible, has a preferred target audience.
Understanding this is essential for you to correctly design your business strategies and this is where building personas can help you.
The MARVEL group is recognized as a cinematographic studio and a company that provides entertainment for millions of people around the world, and has proven to be a gigantic case of brand reconstruction.
Do you have a brand that identifies itself right away? Here we will talk a little about the archetypes, which become important to identify the personality of the brand.
Spin Selling: an interesting model, which applies to more complete sales, it is a methodology created by Neil Racham, which helps at the time of negotiation.
Persuasion is a communication strategy that involves using emotional resources to induce someone. This is the theme of the book “The Weapons of Persuasion”, by Robert Cialdini, which presents six aspects in influences that guide our actions and conduct.
SUITS is a series from the USA Network TV channel, which has a lot to teach, especially if you work in the corporate world and like insights for your daily life.