It is impossible for a company to sell to everyone, any business, even if it is the least segmented possible, has a preferred target audience.
Understanding this is essential for you to correctly design your business strategies and this is where building personas can help you.
The MARVEL group is recognized as a cinematographic studio and a company that provides entertainment for millions of people around the world, and has proven to be a gigantic case of brand reconstruction.
Persuasion is a communication strategy that involves using emotional resources to induce someone. This is the theme of the book “The Weapons of Persuasion”, by Robert Cialdini, which presents six aspects in influences that guide our actions and conduct.